SCENARIO OVERVIEW
Your scenario
Expected new customersBudget ÷ acquisition cost
Contribution generatedBefore acquisition spend
Contribution less acquisition spendNot net profit or available cash
Contribution paybackFirst month cumulative contribution covers spend
Path to payback
Cumulative contributionBase caseDownsideAcquisition spend
Hover over the chart or focus a month to inspect both scenarios.
Monthly breakdown Inspect the numbers ↗
| Month | Contribution | Cumulative | Less spend |
|---|
How the model works and what it leaves out
Both models acquire one cohort at the start. No new cohorts, taxes, financing, fixed overhead, expansion revenue or changes in price are included. Fractional customers are expected values, not actual people. Payback uses month-end contribution and does not model collection delays, inventory commitments or bank balances. This is a scenario estimate, not a forecast or an affordability assessment.
03 / Turn assumptions into evidence
Which assumption needs checking first?
Bring your acquisition costs and contribution data to a conversation about your next growth decision.
Discuss this scenario ↗